GreatCall / Sr. Marketing Manager

Marketing owner of the Jitterbug brand inclusive of a feature phone and smartphone with a 24/7 urgent response call center for the 65+ market.

• Created and executed annual digital and direct mail strategies

• Managed a $30MM annual budget to drive customer acquisition

• Drove marketing messaging research in and out of market

• Worked cross-functionally with product, legal, finance, and care

 

Big Bear Mountain Resorts / Digital Marketing Manager 

Responsible for the online web presence, email marketing, onsite signage, mobile app, and online event promotion that generated $10MM in revenue 

• Developed and executed multiple email campaigns

• Merchandised and launched the 100 SKU online retail store

• Maintained content and functionality of dedicated BBMR App

 

Teamwork Athletic Apparel / Brand Manager 

Owned brand visibility and managed B2B direct marketing campaigns that increased sales conversions by 27% 

• Executed a social media strategy that increased brand awareness

• Managed the creative development of 4 key company brands

• Developed a customer strategy to re-engage inactive accounts

 

Mth Degree Digital Marketing Agency / Account Strategist 2014 - 2015

Provided strategic support and cross-functional project management to clients in the consumer electronic industry

• Wrote carefully crafted proposals in response to CE industry RFPs

• Acted as the voice of the client in all internal creative sessions

• Project managed the development of websites and digital apps
   

Access Youth Academy / Marketing Manager 2013 - 2014

Defined and executed an effective marketing campaign to fundraise $2MM to impact the lives of underprivileged children 

• Defined brand voice and positioning used for all communications

• Reactivated 2500 contacts drive a 3% donation conversion rate

• Executed a digital content plan that increased social engagement

 

Trion Worlds Inc. / Brand Manager 2013

Executed a GTM plan that included strategic partnerships with digital distributors, exclusive content release, email marketing and TV spots

• Owned a $5MM global GTM plan that was launched seamlessly

• Consistently delivered marketing assets on brand

• Developed and project managed a customer loyalty program that increased the customer base by 20% in 30-days

 

Sony Online Entertainment / Brand Manager 2009 - 2013

Owner of multiple licensed brands to meet annual customer acquisition and activation goals.

• Developed and executed $500K-$2MM GTM plans that hit 1MM subscribers in 90-days

• Concepted and projected managed auto-triggered transactional and retention email marketing campaigns

• Scheduled and executed a social media publishing calendar generating an average of 37% post engagement