Professional Summary
Experienced brand and product marketing professional in the software and application publishing, consumer electronics, health & wellness, and video game industry. Delivers strategic GTM plans that are customer focused and revenue generating.
Professional Experience
ACCOMPLISHMENTS
Acquired 300K phone subscribers annually
Earned 100K with a 2-week Winback campaign
Globally launched multiple video titles
SKILLS
Strategy
Digital Marketing
Managing Teams
Project Management
Branding
EDUCATION
MBA
Marketing
University of Phoenix 2007
BA
Communication Studies
University of San Diego 2004
GreatCall / Sr. Marketing Manager
Marketing owner of the Jitterbug brand inclusive of a feature phone and smartphone with a 24/7 urgent response call center for the 65+ market.
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Created and executed annual digital and direct mail strategies
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Managed a $30MM annual budget to drive customer acquisition
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Drove marketing messaging research in and out of market
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Worked cross-functionally with product, legal, finance, and care
Big Bear Mountain Resorts / Digital Marketing Manager
Responsible for the online web presence, email marketing, onsite signage, mobile app, and online event promotion that generated $10MM in revenue
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Developed and executed multiple email campaigns
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Merchandised and launched the 100 SKU online retail store
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Maintained content and functionality of dedicated BBMR App
Teamwork Athletic Apparel / Brand Manager
Owned brand visibility and managed B2B direct marketing campaigns that increased sales conversions by 27%
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Executed a social media strategy that increased brand awareness
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Managed the creative development of 4 key company brands
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Developed a customer strategy to re-engage inactive accounts
Mth Degree Digital Marketing Agency / Account Strategist 2014 - 2015
Provided strategic support and cross-functional project management to clients in the consumer electronic industry
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Wrote carefully crafted proposals in response to CE industry RFPs
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Acted as the voice of the client in all internal creative sessions
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Project managed the development of websites and digital apps
Access Youth Academy / Marketing Manager 2013 - 2014
Defined and executed an effective marketing campaign to fundraise $2MM to impact the lives of underprivileged children
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Defined brand voice and positioning used for all communications
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Reactivated 2500 contacts drive a 3% donation conversion rate
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Executed a digital content plan that increased social engagement
Trion Worlds Inc. / Brand Manager 2013
Executed a GTM plan that included strategic partnerships with digital distributors, exclusive content release, email marketing and TV spots
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Owned a $5MM global GTM plan that was launched seamlessly
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Consistently delivered marketing assets on brand
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Developed and project managed a customer loyalty program that increased the customer base by 20% in 30-days
Sony Online Entertainment / Brand Manager 2009 - 2013
Owner of multiple licensed brands to meet annual customer acquisition and activation goals.
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Developed and executed $500K-$2MM GTM plans that hit 1MM subscribers in 90-days
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Concepted and projected managed auto-triggered transactional and retention email marketing campaigns
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Scheduled and executed a social media publishing calendar generating an average of 37% post engagement