Professional Summary

Experienced brand and product marketing professional in the software and application publishing, consumer electronics, health & wellness, and video game industry. Delivers strategic GTM plans that are customer focused and revenue generating.

Professional Experience

ACCOMPLISHMENTS

Acquired 300K phone subscribers annually
 

Earned 100K with a 2-week Winback campaign


Globally launched multiple video titles


 

SKILLS

Strategy

Digital Marketing

Managing Teams

Project Management

Branding


 

EDUCATION

MBA

Marketing

University of Phoenix 2007

 

BA

Communication Studies

University of San Diego 2004

GreatCall / Sr. Marketing Manager

Marketing owner of the Jitterbug brand inclusive of a feature phone and smartphone with a 24/7 urgent response call center for the 65+ market.

  • Created and executed annual digital and direct mail strategies

  • Managed a $30MM annual budget to drive customer acquisition

  • Drove marketing messaging research in and out of market

  • Worked cross-functionally with product, legal, finance, and care

 

Big Bear Mountain Resorts / Digital Marketing Manager 

Responsible for the online web presence, email marketing, onsite signage, mobile app, and online event promotion that generated $10MM in revenue 

  • Developed and executed multiple email campaigns

  • Merchandised and launched the 100 SKU online retail store

  • Maintained content and functionality of dedicated BBMR App

 

Teamwork Athletic Apparel / Brand Manager 

Owned brand visibility and managed B2B direct marketing campaigns that increased sales conversions by 27% 

  • Executed a social media strategy that increased brand awareness

  • Managed the creative development of 4 key company brands

  • Developed a customer strategy to re-engage inactive accounts

 

Mth Degree Digital Marketing Agency / Account Strategist 2014 - 2015

Provided strategic support and cross-functional project management to clients in the consumer electronic industry

  • Wrote carefully crafted proposals in response to CE industry RFPs

  • Acted as the voice of the client in all internal creative sessions

  • Project managed the development of websites and digital apps
     

Access Youth Academy / Marketing Manager 2013 - 2014

Defined and executed an effective marketing campaign to fundraise $2MM to impact the lives of underprivileged children 

  • Defined brand voice and positioning used for all communications

  • Reactivated 2500 contacts drive a 3% donation conversion rate

  • Executed a digital content plan that increased social engagement

 

Trion Worlds Inc. / Brand Manager 2013

Executed a GTM plan that included strategic partnerships with digital distributors, exclusive content release, email marketing and TV spots

  • Owned a $5MM global GTM plan that was launched seamlessly

  • Consistently delivered marketing assets on brand

  • Developed and project managed a customer loyalty program that increased the customer base by 20% in 30-days

 

Sony Online Entertainment / Brand Manager 2009 - 2013

Owner of multiple licensed brands to meet annual customer acquisition and activation goals.

  • Developed and executed $500K-$2MM GTM plans that hit 1MM subscribers in 90-days

  • Concepted and projected managed auto-triggered transactional and retention email marketing campaigns

  • Scheduled and executed a social media publishing calendar generating an average of 37% post engagement