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Professional Summary

Experienced brand and product marketing professional in the software and application publishing, consumer electronics, health & wellness, and video game industry. Delivers strategic GTM plans that are customer focused and revenue generating.

Professional Experience


Acquired 300K phone subscribers annually

Earned 100K with a 2-week Winback campaign

Globally launched multiple video titles




Digital Marketing

Managing Teams

Project Management






University of Phoenix 2007



Communication Studies

University of San Diego 2004

GreatCall / Sr. Marketing Manager

Marketing owner of the Jitterbug brand inclusive of a feature phone and smartphone with a 24/7 urgent response call center for the 65+ market.

  • Created and executed annual digital and direct mail strategies

  • Managed a $30MM annual budget to drive customer acquisition

  • Drove marketing messaging research in and out of market

  • Worked cross-functionally with product, legal, finance, and care


Big Bear Mountain Resorts / Digital Marketing Manager 

Responsible for the online web presence, email marketing, onsite signage, mobile app, and online event promotion that generated $10MM in revenue 

  • Developed and executed multiple email campaigns

  • Merchandised and launched the 100 SKU online retail store

  • Maintained content and functionality of dedicated BBMR App


Teamwork Athletic Apparel / Brand Manager 

Owned brand visibility and managed B2B direct marketing campaigns that increased sales conversions by 27% 

  • Executed a social media strategy that increased brand awareness

  • Managed the creative development of 4 key company brands

  • Developed a customer strategy to re-engage inactive accounts


Mth Degree Digital Marketing Agency / Account Strategist 2014 - 2015

Provided strategic support and cross-functional project management to clients in the consumer electronic industry

  • Wrote carefully crafted proposals in response to CE industry RFPs

  • Acted as the voice of the client in all internal creative sessions

  • Project managed the development of websites and digital apps

Access Youth Academy / Marketing Manager 2013 - 2014

Defined and executed an effective marketing campaign to fundraise $2MM to impact the lives of underprivileged children 

  • Defined brand voice and positioning used for all communications

  • Reactivated 2500 contacts drive a 3% donation conversion rate

  • Executed a digital content plan that increased social engagement


Trion Worlds Inc. / Brand Manager 2013

Executed a GTM plan that included strategic partnerships with digital distributors, exclusive content release, email marketing and TV spots

  • Owned a $5MM global GTM plan that was launched seamlessly

  • Consistently delivered marketing assets on brand

  • Developed and project managed a customer loyalty program that increased the customer base by 20% in 30-days


Sony Online Entertainment / Brand Manager 2009 - 2013

Owner of multiple licensed brands to meet annual customer acquisition and activation goals.

  • Developed and executed $500K-$2MM GTM plans that hit 1MM subscribers in 90-days

  • Concepted and projected managed auto-triggered transactional and retention email marketing campaigns

  • Scheduled and executed a social media publishing calendar generating an average of 37% post engagement

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